Within this post I will be talking about the responsibilities of an art director whilst differentiating them from other roles such as; Creative Director, Account Director and Senior Director. Art Director Differentiation. Art Directors play critical roles in visualising the style and overall look of projects such as; magazines, websites and advertisements. They lead photographers,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.
Developing ideas and concepts in Art Direction practice
Within this post I will be talking about the process of to my final production posters used in the NHS campaign of “5-A-DAY”, decision-making, consistency, and visual leadership will be reflected upon with art direction context on aspects such as narrative, cross-platform thinking, connectivity, consistency and concept development. NHS “5-A-DAY” campaign. Mood Boards. I have… Continue reading Developing ideas and concepts in Art Direction practice
Presentation: Findings & Direction
Presentation Video: Art Direction Findings: Early Development and Ideas for the Project: Feedback: Approach to the Project:
High-Fidelity Prototype
Introduction. Within this post A High-Fidelity Prototype for The Participatory Collective has been constructed using Figma. Navigation, Structure, Accessibility and interactivity will be demonstrated and explained upon. High Fidelity Prototype (Desktop and Mobile Version). Click Here for a manual overlook of the prototype (Web). Click Here for a manual overlook of the prototype (Mobile). Within… Continue reading High-Fidelity Prototype
Visual Identity System
Introduction. Within this post branding elements such as font choices, colour palette and image direction will be portrayed within web and mobile versions of the prototype. Font Choices. Within the prototype web and mobile version one font has been primarily used called “Cherry Bomb” (can be viewed in figure 1 and 2). This font has… Continue reading Visual Identity System
Social Media Campaign Examples
Introduction. Within this post a social media post, story post and advertisement have been created to further push out PC as a brand for public recognition. Social Media Posts. A post, story and advertisement have been constructed for the participatory collectives brand development, within the 3 posts a continuous use of the rotating stars can… Continue reading Social Media Campaign Examples
Traditional Media
Introduction. Within this post traditional media has been created such as shirts, billboards, tote bags and business cards. These have been created purely to promote PC to gain more attraction. Shirts. Shirts have been created using a simple white and black shirt with polar opposite logo colours to make the logo stand out. The shirts… Continue reading Traditional Media
Written Campaign Overview
Introduction. Within this post a clear explanation and goal to PC’s campaign will be explained in great detail with topics such as tone, key audiences, campaign goals and PC’S values & needs. Campaign. The campaign I have chosen to incorporate towards PC is the “From Seed to System – Gardening Day with Meaning” this is… Continue reading Written Campaign Overview
Narrated Project Walkthrough
Video. The video bellow is the narrated walkthrough of Participatory Collectives prototypes and campaign with reasoning behind design decisions.
Introduction
The Participatory Collective (PC) is an umbrella organisation that ultimately represents ideas fund groups within Kingston Upon Hull. The project I am constructing is a website prototype for “PC”, the website will ensure that all users who visit can navigate throughout the website with ease and feel welcomed, persuasion techniques will be used along the… Continue reading Introduction