Category: Advanced Visual Design

Campaign Design

Within this post I will be exploring all of the designs that myself and my partner Lewis Wainwright have created with design thinking explanation. The website for the desktop and mobile version can be seen here: https://www.figma.com/design/zIpQ3xFSqGLt7tjbQntxBf/CFS-WEB-DESIGN?node-id=0-1&t=jgCMC3SgmD7gJMzn-1 Web Design (UI/UX). Desktop Website. These are the 4 pages that myself and Lewis Wainwright have created for… Continue reading Campaign Design

Reflective Blog Post

Within this post I will be addressing the overall experience of working in a collaborative team with advantages, challenges, decision making etc. collaborative working in a team. Advantages of Working Collaboratively. There are major advantages to working in a collaborative setting that I personally have experienced. One advantage is that the criticism given is very… Continue reading Reflective Blog Post

Presentation Video

Within this post resides a presentation video of the different things myself and Lewis Wainwright have created with accurate description of how the marketing team assisted us. The video can be seen below: Presentation Video.

Collaboration in industry

In this post I will be researching collaborative examples within successful case studies that involve creative and marketing teams, and how important collaborative efforts are between the two. Why is collaborative effort important within industries? Collaborative efforts between creative and marketing teams, ensures that the teams have faster and smarter decision making by reducing misalignment… Continue reading Collaboration in industry

Understanding the client & context

Within this post research and analysis of the business “Classic Football Shirts” will be conducted, subjects such as client values, product purpose, opportunities for growth and competition will be explored. Classic Football Shirts. Classic Football Shirts (CFS) is a simple website created in June 2006 by Doug Bierton and Matt Dale. The core premise of… Continue reading Understanding the client & context

Concept development 

Within this post I will be developing the concept ideas that myself and the collaborative group I am apart of have thought of, the goal for these concepts is to stand out among competitors such as VFS (as mentioned in previous posts) and bring excitement towards the upcoming 2026 world cup. Initial Ideas and Concept… Continue reading Concept development 

Art Direction campaign analysis

Within this post, I will be talking about my chosen campaign with analysis from an art-direction perspective, whilst describing visual strategy and audience. Campaign. The campaign I have chosen to research upon is the Burger King campaign: “Moldy Whopper” by INGO, DAVID Miami & Publics Bucharest. The advertisement video can be viewed bellow. Direction, Impact… Continue reading Art Direction campaign analysis

Responsibilities of an Art Director within contemporary graphic design practice.

Within this post I will be talking about the responsibilities of an art director whilst differentiating them from other roles such as; Creative Director, Account Director and Senior Director. Art Director Differentiation. Art Directors play critical roles in visualising the style and overall look of projects such as; magazines, websites and advertisements. They lead photographers,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.

Developing ideas and concepts in Art Direction practice

Within this post I will be talking about the process of to my final production posters used in the NHS campaign of “5-A-DAY”, decision-making, consistency, and visual leadership will be reflected upon with art direction context on aspects such as narrative, cross-platform thinking, connectivity, consistency and concept development. NHS “5-A-DAY” campaign. Mood Boards. I have… Continue reading Developing ideas and concepts in Art Direction practice