Introduction. Within this post A High-Fidelity Prototype for The Participatory Collective has been constructed using Figma. Navigation, Structure, Accessibility and interactivity will be demonstrated and explained upon. High Fidelity Prototype (Desktop and Mobile Version). Click Here for a manual overlook of the prototype (Web). Click Here for a manual overlook of the prototype (Mobile). Within… Continue reading High-Fidelity Prototype
Category: Digital Marketing Design
Visual Identity System
Introduction. Within this post branding elements such as font choices, colour palette and image direction will be portrayed within web and mobile versions of the prototype. Font Choices. Within the prototype web and mobile version one font has been primarily used called “Cherry Bomb” (can be viewed in figure 1 and 2). This font has… Continue reading Visual Identity System
Social Media Campaign Examples
Introduction. Within this post a social media post, story post and advertisement have been created to further push out PC as a brand for public recognition. Social Media Posts. A post, story and advertisement have been constructed for the participatory collectives brand development, within the 3 posts a continuous use of the rotating stars can… Continue reading Social Media Campaign Examples
Traditional Media
Introduction. Within this post traditional media has been created such as shirts, billboards, tote bags and business cards. These have been created purely to promote PC to gain more attraction. Shirts. Shirts have been created using a simple white and black shirt with polar opposite logo colours to make the logo stand out. The shirts… Continue reading Traditional Media
Written Campaign Overview
Introduction. Within this post a clear explanation and goal to PC’s campaign will be explained in great detail with topics such as tone, key audiences, campaign goals and PC’S values & needs. Campaign. The campaign I have chosen to incorporate towards PC is the “From Seed to System – Gardening Day with Meaning” this is… Continue reading Written Campaign Overview
Narrated Project Walkthrough
Video. The video bellow is the narrated walkthrough of Participatory Collectives prototypes and campaign with reasoning behind design decisions.
Introduction
The Participatory Collective (PC) is an umbrella organisation that ultimately represents ideas fund groups within Kingston Upon Hull. The project I am constructing is a website prototype for “PC”, the website will ensure that all users who visit can navigate throughout the website with ease and feel welcomed, persuasion techniques will be used along the… Continue reading Introduction
Initial Wireframes & Layouts
Within this post I will be showing off my wireframes with explanations on why certain areas have been created, with their purpose and impact on the users. I have created 6 wireframe layouts for my website which will be listed and shown bellow. Within he 6 wireframes I have annotated everything on the page with… Continue reading Initial Wireframes & Layouts
Feedback & Iteration
Within this post, I have asked peers and friends for constructive feedback, once feedback has been given, the iteration for the feedback has been implemented within the website with examples and proof of feedback shown bellow. Feedback assessment 1: My first constructive feedback was presented by “Yao Wenbo” from my Graphic Design class, once I… Continue reading Feedback & Iteration
Call to Action (CTA) Strategy
Within this post, I will be explaining the different types of Call to Actions (CTA’s) used within the website and what their goal is, such as grabbing users attention. CTA’s have to be spread out carefully and not overused, this is because many users may feel annoyed that there are so many pop-ups trying to… Continue reading Call to Action (CTA) Strategy