Month: February 2026

Art Direction campaign analysis

Within this post, I will be talking about my chosen campaign with analysis from an art-direction perspective, whilst describing visual strategy and audience. Campaign. The campaign I have chosen to research upon is the Burger King campaign: “Moldy Whopper” by INGO, DAVID Miami & Publics Bucharest. The advertisement video can be viewed bellow. Direction, Impact… Continue reading Art Direction campaign analysis

Responsibilities of an Art Director within contemporary graphic design practice.

Within this post I will be talking about the responsibilities of an art director whilst differentiating them from other roles such as; Creative Director, Account Director and Senior Director. Art Director Differentiation. Art Directors play critical roles in visualising the style and overall look of projects such as; magazines, websites and advertisements. They lead photographers,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.

Developing ideas and concepts in Art Direction practice

Within this post I will be talking about the process of to my final production posters used in the NHS campaign of “5-A-DAY”, decision-making, consistency, and visual leadership will be reflected upon with art direction context on aspects such as narrative, cross-platform thinking, connectivity, consistency and concept development. NHS “5-A-DAY” campaign. Mood Boards. I have… Continue reading Developing ideas and concepts in Art Direction practice