Introduction. “PC” is a network of local community groups made up of groups such as; “OSHI”, “Butterflies”, “Community Knowledge Matters”, “Imagining Futures” and many more. These community groups will be represented through a unified digital campaign which will be shown bellow with in depth analysis throughout storytelling, branding, and ethical design exploration. The mission for… Continue reading Research Blog
Month: September 2025
Initial Design Prototyping
Introduction. Within this post the initial research phase for the 3 briefs given will commence, the 3 briefs will indulge in heavy research upon evaluation of target audiences needs, creation of mood boards for further analysis of colour combinations and competitor research with the advantageous and disadvantageous aspects, the 3 briefs mentioned are: Eco Future.… Continue reading Initial Design Prototyping
Logo Development
Introduction. Within this post 3 Logos have been illustrated for “Cab-E” with early sketches and annotations to support decision making. The PDF files bellow have been exported to a digital version and print version with the use of RGB and CMYK colours. Early sketches. Early sketches of 3 logos have been constructed above with annotations… Continue reading Logo Development
Wireframes
Introduction. Within this post wireframes, low fidelity and mid fidelity designs for a mobile application for Cab-E will be constructed, this will be done in ways to support UX and UI for retention of customers. Wireframes. These 2 initial wireframes will demonstrate how the application will be laid out with a few features and reasoning… Continue reading Wireframes
Banners Ads
Introduction. Within this post, I will be creating 3 different banners for advertisement purposes with each banner being created within the spaces of certain pixel heights and widths. The banners and justifications for design decisions can be viewed bellow. Banner Ads With Explanations. First of all, all 3 of these banner ads can be easily… Continue reading Banners Ads
Social Media Video Ads
Introduction: Within this post I have constructed 2 social media advertisements to help Cab-E gain recognition within the online space. The 2 videos can be viewed bellow with reasoning to design choices. Social Media Advertisements: Within this first social media advert small snippets of taxi related videos are being shown to the audience, this is… Continue reading Social Media Video Ads