Presentation Video:
Art Direction Findings:
- Art direction its about leading creative departments ensuring visuals generate clear communication using clear:
– colour
– typography
– layout - I have learnt that art direction can involve risky decision making such as the Burger King “Rotten Burger” campaign.
- On the other hand, art direction can get consumers involved such as the Coca-Cola “Share a Coke” campaign.
Early Development and Ideas for the Project:
- Early sketches of possible ideas that did not make it to the final stage.
- Final stage design with annotations following what I learnt about being an art director.
Feedback:
- Feedback 1: Addition of QR code and logo to final design.
- Feedback 2: Bubbly text.
- Being able to apply changes from criticism.
Approach to the Project:
- Creation of mood boards to understand what fruits/vegetables look appealing skin and flesh.
- Taking the target audience into consideration (Younger Generation).
- Creation of 5 posters to represent 5-A-DAY.
