Traditional Media

Introduction.

Within this post traditional media has been created such as shirts, billboards, tote bags and business cards. These have been created purely to promote PC to gain more attraction.

Shirts.

Figure 1: Participatory Collective on black and white shirts.

Shirts have been created using a simple white and black shirt with polar opposite logo colours to make the logo stand out. The shirts will be worn by the staff members of PC to differentiate staff members from attendees, this is done so if a staff member needs to be contacted for general questions or for emergences they can be located instantaneously.

Billboard.

Figure 2: Participatory Collective on a billboard.

Within the billboard very large text has been selected for passers to notice as many people will be viewing it from a far, this will lead to people remembering the brand. The logo has been plastered quite large to yet again have people familiarise themselves with the brand. Additionally, the brand colours have been used with the stars that have been used within the website to build a stronger brand identity with the main goal being for the stars to be embedded into peoples head, once they see the stars out in public or on social media they can instantaneously think of PC.

Tote Bags.

Figure 3: Participatory Collective white tote bags.
Figure 4: Participatory Collective black tote bags.

Tote bags have been created for multiple reasons, one being to promote the brand and upkeep the brand identity once again with the logo and QR code with the familiar green stars. This works as a form of advertisement as the general public will see someone wear the tote bag and may search up the brand to see what they have to offer. Additionally, PC is a very climate friendly brand that tries to make a difference with the tote bags instead of generic plastic ones. Finally, black and white tote bags have been created just for preference reasons so users have more than one option to feel less restricted.

Business Cards.

Figure 5: Participatory Collective front page of card.
Figure 6: Participatory Collective back page of card.

Lastly business cards have been constructed to hand out in public events, this has been done to have people bring something back from the event to prioritise retainment with the multiple options of contact, such as the QR code, website link, phone number, email, facility address and even the logo. This cards primary focus is to give people at least 1 possible form of contact to get people involved with upcoming events as soon as possible.

(All images of people have been downloaded legally from freepik)