Introduction.
Within this post a clear explanation and goal to PC’s campaign will be explained in great detail with topics such as tone, key audiences, campaign goals and PC’S values & needs.
Campaign.
The campaign I have chosen to incorporate towards PC is the “From Seed to System – Gardening Day with Meaning” this is because PC’s primary colours are shades of green which corelates to gardening and plants, this can be seen throughout the prototypes and social media of PC. The event will consist of people planting a plant of their choice to make a difference to the upcoming industrial planet whilst talking and having fun with other attendees.
The campaign will work within the desktop and mobile website with the use of green as its primary colour to give the website a friendly, plants based feel. On the other hand, in the events page on both prototypes, a featured event of “From Seed to System” can be seen with large amounts of text and images supporting the heading. Within the social media all of the posts have aspects of gardening one way or another such as pictures of people planting pots, flower/vine backgrounds and images of leaves and gardening equipment, this has all been done to build excitement for the upcoming featured events.
Another reason this campaign has been chosen is its versatility with target audience, this is because planting a plant does not require a substantial amount of manual labour and can be done from ages of 10 all the way to the 70’s. This is very beneficial to PC as many more people can be brought into the event rather than restricting it to a small age demographic, additionally leading to all age groups having fun and talking amongst each other whilst doing something as small as planting a plant, ultimately this builds trust and brand identity with PC once the event becomes a success with failure being practically impossible.
one of PC’s campaign goals is to boost awareness the collective and the event held, which is an event for people to come and do a little bit of gardening to make the world a little greener, additionally this will connect with people emotionally as they’ll be leaving their mark onto the planet, leading to a positive environment and a healthy brand identity.
Finally, the last reason for the choice of this campaign is the cost, this campaign will require little funding as purchasing plants is quite cheap, this leads to campaigns/events like this becoming more frequent, therefore leading to recurring participants.