Introduction.
Within this post a social media post, story post and advertisement have been created to further push out PC as a brand for public recognition.
Social Media Posts.
A post, story and advertisement have been constructed for the participatory collectives brand development, within the 3 posts a continuous use of the rotating stars can be seen with the addition of the 2 shades of green, this has been done to further enforce the brand image to yet again have users remember PC once they stumble across a green star anywhere on social media, this will ultimately create a memorable brand image to retain previous users.
Additionally, the title “from seed to system” has been integrated in all 3 videos to promote the featured event and boost recognition of PC’s campaign, this has simply been done to build up hype for the upcoming event, leading to a possibility of numerous counts of people getting involved in the event.
A CTA has been created in the social media post (figure 1) by creating a button that grows larger and smaller in loop, this is a CTA as it encourages users to click to button and read upon PC’s brand with all upcoming events. This will lead to users stumbling across the story post to yet again build up hype and encourage participation.
Finally the advertisement is arguably the most advanced of the 3 videos with sliding images and music to grab the attention of anyone that comes across the advertisement. Sliding images have been added to show users what they will be doing in the event if they proceed to get involved. Within the images there are at least 2 people in each photo to ensure the user understands that this event involves talking and bonding and no one will be excluded, which ultimately leads to a positive environment.
(All images of people have been downloaded legally from freepik)