Within this post, I will be explaining the different types of Call to Actions (CTA’s) used within the website and what their goal is, such as grabbing users attention.
CTA’s have to be spread out carefully and not overused, this is because many users may feel annoyed that there are so many pop-ups trying to convince them to make an account or something along those lines, leading to users abandoning the website, a few CTA’s have been discussed bellow.
CTA’s used:
One CTA that has been added to the website is a colourful button at the top of the page that states “Get Involved”, this button will be seen by all users once the website is opened, leading to a higher chance of users creating an account with “PC”. In addition the log-in button can be counted as a CTA as it’s also in a different colour and stands out from the rest of the screen, this is done to convince the users to log back into their account and contact “PC” with a name under the user.
Another example of a CTA used within the prototype is the simple addition of a phone number at the top of nearly every page, the CTA doesn’t get thrown into the centre of the screen and possibly irritate users, instead it lingers at the top of the screen as an easy way to convince users to call “PC” and talk peer to peer.
Within my prototype website, I have completely negated the use of pop-up CTA’s, this is done to avoid users from pressing to many buttons to simply access information about “PC”, having users press to many crosses on the CTA’s may irritate them, leading to losing users.
What’s Working/Needs Refining?
The CTA’s are working well with many peers stating that they’re quite hard to miss, on the other hand peers have stated that the CTA’s seem a little out of place. This will be refined by removing the top “Get Involved” CTA and increase the size of the phone number CTA along the top of the screen. The “Get Involved” CTA has been adjusted to be a small bar at the bottom of the screen that follows that page and cannot be overlooked, this is done so anyone that visits the website will without a doubt see the CTA to then convince them to create an account with “PC”.